Going Outdoors Co. was founded by Oregon native, Logan Going. Growing up in the beautiful PNW, Going developed an affinity for outdoor adventures ranging from skiing, backpacking, surfing, mountaineering, rafting, etc. While studying Entrepreneurship at the University of Utah, Going wanted to solve issues he experienced with current outdoor gear on the market. Starting with a hand sewn ski mask made in his dorm, Going Outdoors Co. was born.

Additionally, Logan is passionate about environmental justice to help maintain outdoor beauty for generations to come. He is studying Environmental Sustainability as a minor to make sure he can develop sustainable business practices.